Articles & Research

For most of my adult life, I’ve been researching, both academically and experientially what causes people to think, feel, and act the way they do … not just relating to sales and service, but across all roles in business and in our personal lives as well. In the articles you can read here, I share that research.

To make it easy to keep up to date with what I’m researching and writing about, follow me on LinkedIn and you’ll get notified whenever I post something new.

Articles & Research | David Penglase

Curiosity and Sales Success

Being curious includes your sense of awe, interest, and open-mindedness in whatever life presents to you and in other people’s perspectives, opinions, and actions. How

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Optimism and Sales Success

It might seem a no-brainer, but repeated evidence-based research shows an optimistic salesperson is more likely to achieve more new, repeat and referral sales than

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