Articles & Research

For most of my adult life, I’ve been researching, both academically and experientially what causes people to think, feel, and act the way they do … not just relating to sales and service, but across all roles in business and in our personal lives as well. In the articles you can read here, I share that research.

To make it easy to keep up to date with what I’m researching and writing about, hit the Subscribe button and each month I will send you an email newsletter that summarises my articles.

Articles & Research | David Penglase

Autonomy and Sales Success

Your sense of autonomy includes your sense of what you can and cannot control in your life, and your personal accountability for the decisions you

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The Cost of Sales Leader AI FOMO

Across organisations, leaders are being bombarded from all directions of the importance to embrace Artificial Intelligence (AI). This has the potential for leaders to experience

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Personal Growth and Sales Success

One observation that concerns me about our modern world is the increasing opportunities for you to be enticed by motivational gurus, influencers, marketers or advertisers

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