The Language of the Sale Matters

Are you an honest person?

This is a very short post – but it’s an important reminder to anyone in sales or service roles.

In conversations with customers, STOP using either of the following (or other variations):

(1) To be honest
or
(2) If I was to be honest with you.

It’s almost like you’re saying, “Now let me be honest with you because I haven’t been honest up until now.”

Instead use the following (or other variations):

(1) To be clear
or
(2) I want to be clear here.

Yes your WHY is important, but this is just one example (of many) that show HOW to demonstrate your intention to help customers make the best buying choice they can … and you will fast-track trust.

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