Intentional Trust and Innovation

AMP’s announcement yesterday of a 97 per cent fall in annual profits from the previous year, sends a loud and clear message to corporate Australia’s leadership: Breaching customer trust costs and costs big time. But there’s more at stake here than the whopping 97 percent loss in profits.

In a time where international research suggests that the world is “suffering from stagnant distrust”, gaining a more robust understanding of what it really means to trust is important.

The reality is, the topic of trust, which includes trustworthiness and distrust, has always been a hot topic. It’s just one that’s been bubbling under the surface and over time, boiled over to the point where action is required to either earn, build, maintain or regain trust.