Humour and Sales Success

One of my favourite quotes about life comes from the movie ‘The Dark Knight’ where Heath Ledger, playing the role of the Joker asked:

“Why So Serious?”

You and I both know that life isn’t always easy … especially if you’re in a sales role.

However, even when sales targets are high, customers aren’t calling, and competition is tough, you, me and all of us have the choice on whether to wallow in despair, or choose to find the funny in life.

Because the reality is also this … there’s a lot of funny all around us if we care to find it.

Customers Pick Up On Your Emotions

Some sales and service roles involve selling and providing products, services and advice that can have life-impacting consequences.

So please don’t misread in this post that I’m suggesting make every moment light hearted.

However, what we know from the psychology of buying is this:

In buying situations, where the client believes there is little or no difference between the price, quality, features and benefits of a product or service, they will more often than not, choose to buy from people they like.

The reality is this … most people prefer to be around people who are genuinely happy people (not fake-happy).

Reciprocity and Humour

Louis Armstrong beautifully sang the words “When you’re smiling, the whole world smiles with you”.

Humour enriches our lives in two ways: when we experience it ourselves and when we give it to others.

Take care in using sarcasm; while it can be positive in trust-based relationships, it can create conflict where trust is low.

This is Not About Telling Jokes

Some people tell themselves that they aren’t naturally funny people; however, most of us can see humour in the world … if we care to look for it and allow ourselves to experience it.

Here’s an activity to try (and I hope you do):

Going through your normal day, purposefully and consciously try and find something that makes you smile.

When you experience humour, notice what’s happening to you physically and emotionally, but also take note of what’s happening to the people around you – humour is infectious.

25 Contributing Elements to Living a Good Life

This topic of Humour is just one of 25 contributing elements to living a good life that I write about in my book LIVING in the Light of Day.

If you haven’t got your copy yet (in hardcover, paperback, kindle/ebook or audiobook versions), you can Buy It Here.

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