Are You as Trustworthy as You Think

If I asked if you think you are trustworthy, I’m assuming you, like most people, would say “Yes!”.

Here’s the thing though … what really matters is whether other people, friends, family, colleagues, and customers believe you are trustworthy.

Let’s consider three contributing elements upon which others will typically base their decision on whether to trust you or not.

1. Competency

Do you have and demonstrate the skills, knowledge, and attributes that others will determine to be sufficient for you to be able to do what they want or need you to do?

In business settings, this includes not only your competence, but also, your clients’ perceptions and beliefs about how well your company’s products or service(s) will meet their wants, needs and expectations.

2. Character

Do you have and demonstrate integrity, and an intention to genuinely want to promise only what you can deliver and deliver on your promises.

In workplace settings this includes not only how customers perceive the ‘way’ you go about doing your business with them, but also their perceptions and belief that your intention is based on doing what is best for them and other customers.

3. Consistency

Do you demonstrate consistency in your competence and in your character … especially in difficult situations?

In workplace settings, especially in competitive and disruptive times, the consistency in which you demonstrate your competence and character will create moments of truth where your clients choose whether to do business with you, continue to do business with you and whether they will recommend and refer others to your business.

Don’t Take Your Trustworthiness For Granted

In your personal life, your trustworthiness will directly impact your relationships, and your capacity to live a meaningful, flourishing and prosperous life.

In your business life, your trustworthiness will directly impact your relationships … with your clients, suppliers, colleagues, leaders, and community.

In both cases, your trustworthiness isn’t something you ought to just take for granted.

Share this article

Leave a Reply

Your email address will not be published. Required fields are marked *

More Articles & Research from David Penglase


Unilever Disrupting Dark Side of Social Media

With all the good that can be experienced through the internet and social media, most if not all of us are aware of, and concerned about the darker side. But what to be done? I have a theory that I’m exploring at the moment, and I’ll share at the end of this post.

Read More »

What does it mean to have authenticity?

Authenticity is a bit of a buzz term at the moment, and it’s being tagged alongside leadership, corporate culture, brands, products and services, and most certainly discussed in terms of individual behaviour as being authentic or inauthentic. But what does it really mean to have authenticity?

Read More »

Making the most of tough times

The really cool thing about being clear on your personal values is in difficult times, they become your guide and blueprint for making the best decisions and taking the best actions.

Read More »